The multitasking serum that’s making waves for good reason
If you’ve spent even five minutes on skincare TikTok or browsing beauty threads lately, you’ve probably seen a sleek white bottle stamped with Anua. Specifically, the Niacinamide 10% + TXA Serum. It’s gone viral more than once. And no, it’s not just another overhyped product of the week.
Here’s what makes it different and why it’s showing up in so many routines.
A Brightening Formula That’s Thoughtful
This isn’t just a niacinamide serum with fancy packaging. Anua didn’t stop at one active; they packed it with a trio of ingredients that tackle the most common skin complaints: dark spots, redness, and uneven texture.
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10% Niacinamide: Fades hyperpigmentation, tightens the look of pores, helps with oil control, and strengthens the skin barrier, all without being harsh.
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4% Tranexamic Acid (TXA): Known for treating melasma and stubborn spots. It works by calming inflammation and blocking excess melanin.
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2% Alpha-Arbutin: A gentle brightener that smooths tone and helps restore that natural glow.
Together, they hit discolouration from multiple angles, making this serum one of the most balanced brightening formulas out there.
Light, Watery, and Easy to Layer
You know that sticky feeling some serums leave behind? You won’t find that here.
Anua’s texture is ultra-light, more like an essence than a serum. It sinks in fast, plays well under moisturiser and SPF, and doesn’t pill under makeup. You can use it in the morning or at night (or both), without it feeling like "too much."
Even better, it hydrates and soothes while it brightens. Inside you’ll find:
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Hyaluronic acid
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Glycerin
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Panthenol
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Ceramides
So your skin doesn’t just look healthier, it feels better too.
Safe for Sensitive, Acne-Prone, and Reactive Skin
If your skin gets fussy around strong actives, this formula might surprise you. It’s made without fragrance, alcohol, essential oils, or pore-clogging ingredients. It’s also:
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Non-comedogenic
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Hypoallergenic
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Derm-tested
Plenty of users with redness, rosacea, or hormonal acne report smoother, calmer skin after just a few weeks of consistent use.
You’ll See Results Sooner Than You Think
You don’t have to wait months to see a difference. Most people notice visible changes in their skin within 7 to 14 days. Think:
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Less blotchiness
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Post-acne marks fading
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Skin tone looks more even
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Redness going down
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Pores appearing smaller
And the reviews aren’t just online chatter. InStyle featured it as a top pick for that “glass skin” glow. The New York Post named it the best niacinamide serum for redness. In just one month, over 50,000 bottles have been sold globally.
Luxe Formula, Not a Luxe Price
Here’s the kicker: it doesn’t cost a fortune.
You’re getting a high-performance formula with multiple actives, hydrating support, and smart barrier care for under AUD 45. For comparison, Western brands offering similar formulations often sit in the $60–$100 range.
Anua kept the focus on what matters: ingredients, not inflated margins.
Who Should Use It?
This serum works best for people dealing with:
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Hyperpigmentation or melasma
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Post-acne marks or uneven tone
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Redness or reactive skin
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Dullness or texture
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Enlarged pores or a compromised barrier
Whether you’re new to niacinamide or just looking for a more complete brightening formula, this one’s worth a spot on your shelf.
The buzz around Anua’s Niacinamide 10% + TXA Serum? It’s not just noise. It’s what happens when a product gets the formula right, no gimmicks, no drama, just steady results.
It’s gentle, smart, easy to use, and affordable. And for a growing number of skincare lovers, it’s become a daily go-to.
Ready for clearer, calmer, more even-toned skin? This serum might be your new favourite step.
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