THE WHOO
The History of Whoo is Korea’s most prestigious luxury skincare brand, created to embody the timeless beauty rituals of the royal court. Founded in 2003 by LG Household & Health Care, the brand reinterprets ancient herbal remedies with modern dermatological science to deliver powerful, holistic results. At the heart of its formulas is Gongjinbidan—a rare blend of six medicinal herbs once reserved for emperors and empresses—combined with precious wild ginseng and other age-defying botanicals to restore balance, vitality, and radiance.
Each collection is tailored to a specific skin need, from the hydrating Gongjinhyang line to the anti-ageing Cheongidan, iconic Bichup essence, nourishing Jinyulhyang, and the ultra-luxurious Hwanyu range. With its ornate, royal-inspired packaging and potent formulas, The History of Whoo offers a skincare experience worthy of modern empresses.
