GRAFEN has earned its reputation as one of Korea’s most trusted names in hair care, with a focus on restoring scalp health and boosting hair strength. Originally celebrated for its Root Booster Shampoo, designed to fortify strands and reduce hair loss, the brand now offers a complete lineup of hair, scalp, and grooming solutions that blend scientific innovation with natural ingredients.

From targeted shampoos like Hinoki and Root Booster to intensive treatments, hair vinegar rinses, and nourishing tonics, GRAFEN addresses common concerns such as dandruff, excess oil, scalp irritation, and high scalp temperature—believed to be a major cause of hair issues.

Expanding beyond hair care, GRAFEN also offers premium styling products (pomades, waxes, sprays) and a growing range of men’s grooming and cosmetics—including lightweight foundations, tinted lip balms, and shading sticks—crafted to deliver a natural, confident look for everyone.