From botanical beginnings to bio-dermatology dominance you have ever walked into an Olive Young in Korea, you have seen them. The purple jars.
Front and centre.
Consistently sits in the “Best Seller” section, often outselling far more expensive luxury brands. That brand is BIO HEAL BOH. While the name may sound clinical or niche, BIO HEAL BOH is actually one of the most powerful and trusted skincare brands in Korea. It is the flagship private label of Olive Young, Korea’s leading beauty retailer, and it has earned its reputation by delivering visible, repeatable results. This is not trend skincare.
This is function-first skincare. Here is what makes BIO HEAL BOH different, where it came from, and the three products that define the brand.
The history: from plants to probiotics
BIO HEAL BOH did not start as a high-tech brand. When it launched in 2013, it was originally known as Botanic Heal boH. At the time, the focus was on plant-based, botanical ingredients. This aligned perfectly with what consumers wanted then: gentle, natural skincare. But the Korean market evolved. Consumers became more educated. Ingredients mattered. Results mattered. The demand shifted from “gentle” to high-efficacy, clinically inspired skincare. That is when the brand made a decisive move. They dropped “Botanic,” rebranded as BIO HEAL BOH, and committed fully to bio-dermatology.
The shift to bio-dermatology
BIO HEAL BOH’s transformation was not just a name change. It was a structural one. The brand invested heavily in research, establishing its own BIO SKIN LAB to study:
- Skin ageing and elasticity
- Barrier breakdown and recovery
- Deep hydration and biome balance
Instead of relying on surface-level effects, BIO HEAL BOH began formulating with:
- Probiotics and fermented complexes
- Peptides and collagen-supporting ingredients
- Patented delivery systems designed to change how skin functions
This is where the brand’s identity truly formed.
The BIO HEAL BOH philosophy
BIO HEAL BOH is built on one core belief: Healthy skin ages more slowly. Rather than chasing instant brightness or aggressive exfoliation, the brand focuses on what they call slow ageing. The idea is simple but powerful. When the skin barrier is strong, and the microbiome is balanced:
- Skin is less inflamed
- Elasticity lasts longer
- Sagging appears later
- Recovery is faster
This is why BIO HEAL BOH products feel substantial, supportive, and long-term in their approach. They are designed to:
- Strengthen skin structure
- Improve resilience
- Support collagen integrity
- Repair barrier damage
Clinical results, without clinical pricing.
What makes BIO HEAL BOH different from other K-beauty brands
BIO HEAL BOH does not chase trends. You will not find gimmicky packaging or novelty ingredients here. Instead, the brand focuses on:
- Biology over buzzwords
- Function over fragrance
- Structure over surface glow
This is why their products appeal to people who want luxury-level performance at a drugstore price point. If brands like Estée Lauder or SK-II feel out of reach, BIO HEAL BOH sits in that same results-driven category, just far more accessible.
The top 3 BIO HEAL BOH best sellers you should actually buy
If you are new to the brand, you do not need everything. These three products represent BIO HEAL BOH at its best.
1. Probioderm™ 3D Lifting Cream
Also known as: the Purple Cream is the brand’s flagship product and one of the best-selling anti-ageing creams in Korea.What it does:
- Deeply nourishes dry, thinning skin
- Supports elasticity and firmness
- Targets sagging, especially around the jaw and cheeks
The latest 3D Lifting version goes beyond hydration. It focuses on facial structure, aiming to support skin architecture rather than simply smoothing the surface. Best for:
- Dry or mature skin
- Early to advanced signs of sagging
- Anyone over 25 thinking long-term about skin ageing
2. Panthecell™ Repair Cica Cream
Also known as: the White TubeIf the purple line is about ageing, this one is about damage control. This cream is designed for skin that feels:
- Red
- Over-exfoliated
- Sensitive
- Thin or fragile
The key technology is Panthecell™, a patented blend of panthenol and cica that helps physically strengthen the skin barrier. Best for:
- Sensitive or acne-prone skin
- Barrier repair
- Redness and irritation
This is the product you reach for when your skin feels sore, not just dry.
3. Probioderm™ 3D Lifting Ampoule
Also known as: the Lifting Ampoule is the concentrated serum counterpart to the purple cream.Why people love it:
- High concentration of the Probioderm complex
- Noticeable plumping and glow
- A unique, elastic texture that feels deeply nourishing
It layers beautifully under the cream and enhances firming results when used together. Best for:
- Night routines
- Pairing with the lifting cream
- Skin that needs extra support and resilience
How to use BIO HEAL BOH in your routine
BIO HEAL BOH works best in barrier-focused routines. It pairs well with:
- Hydrating toners and essences
- Ceramide-rich moisturizers
- Gentle cleansers
- Minimal exfoliation
This is not a brand built for constant acid use. It is built for strengthening skin so it can tolerate actives better over time.
In summary
BIO HEAL BOH is not playful skincare.
It is not trend-driven skincare. It is functional, science-backed, results-oriented skincare trusted by millions of Koreans. If your skin feels:
- Loose or tired, go for the Probioderm purple line
- Sensitive, inflamed, or overworked, go for the Panthecell white line
Either way, you are investing in skin structure, not surface tricks. That is why BIO HEAL BOH continues to dominate Olive Young shelves year after year. And that is why it earns its cult status.
