MISSHA
Missha is one of Korea’s most iconic beauty brands, trusted worldwide for delivering high-performance skincare and makeup at accessible prices. Founded on the belief that quality should never be a luxury, Missha combines advanced skin science with proven natural ingredients to create products that work—without compromise.
Best known for its Perfect Cover BB Cream, which sparked the global BB cream craze, and the Time Revolution Essence, a cult-favourite treatment that rivals prestige essences, Missha continues to lead innovation in K-Beauty. The brand also offers a wide spectrum of skincare solutions—from barrier-strengthening Cica and Aloe lines to nourishing Bee Pollen and Artemisia collections—alongside makeup staples like cushion foundations, mascaras, and velvet lip tints.