Dryness & Hydration

Korean hair hydration technology goes far beyond simple moisture - it's about creating the perfect moisture-protein balance for your specific hair type. Our intensive repair system features a three-step process: first, a hydrolysed keratin pre-wash treatment to prepare strands, followed by a moisture-locking shampoo with snow mushroom extract that holds up to 1000 times its weight in water, and finishing with a ceramide-rich mask that seals the cuticle for glass-like shine. The real game-changer is our patented moisture sandwich technology that layers hydration between protective barriers, preventing moisture loss even in dry climates. Customers with colour-treated, chemically processed, or heat-damaged hair rave about how these products restore elasticity and prevent breakage where other treatments have failed. For extreme cases of dryness, our overnight hydration pack with Jeju Island honey transforms brittle, straw-like hair into silky softness by morning.

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