Where Sensitive Skin Meets Clean Science

Purito is a Korean skincare brand trusted by sensitive skin users worldwide for its commitment to gentle, effective, and transparent formulations. Rooted in a “less is more” philosophy, Purito focuses on soothing, barrier-repairing ingredients like centella asiatica, panthenol, niacinamide, and ceramides—without artificial fragrances, essential oils, or harsh actives that can disrupt the skin. Its hero lines, including the Centella Green Level and Dermide series, have earned cult status for delivering visible results without irritation.

At the heart of the brand is the Centella Green Level Unscented Serum, a bestseller praised for calming inflammation and strengthening the skin barrier, often paired with the Recovery Cream or Calming Toner for a complete repair-focused routine. For those looking for multifunctional skincare, Purito also offers the Cica Clearing BB Cream and Comfy Water Sunblock SPF50+, both beloved for their lightweight textures, natural finishes, and skin-loving formulas. Their Vitamin C and Galacto Niacin serums cater to those seeking brighter, more even-toned skin, while the Deep Sea Pure Water Cream and Panthenol Barrier Cream deeply hydrate without clogging pores.

Purito’s range spans from hydrating toners and essences to eye creams, sleeping packs, and spot patches, making it easy to build a complete, irritation-free routine. Whether you're navigating acne, sensitivity, dryness, or early signs of ageing, Purito offers a skin-first, no-fuss solution backed by ingredient integrity and a transparent INCI list.