Anua
At Anua, less really is more. This minimalist Korean skincare brand is best known for its gentle, no-fuss formulations powered by botanical extracts and skin-calming ingredients perfect for sensitive, acne-prone, or reactive skin.
Anua's rise to cult status started with the Heartleaf 77% Soothing Toner, a viral bestseller that harnesses the anti-inflammatory power of Houttuynia Cordata (aka Heartleaf) to rebalance and purify skin without stripping it. It’s part of the brand’s Heartleaf line, a soothing collection that includes cleansers, sheet masks, and spot treatments designed to hydrate and calm.
Beyond Heartleaf, Anua is expanding fast with hits like the Green Tangerine Vita Dark Spot Serum for pigmentation and the Birch Moisture line, ideal for dry, dehydrated skin. Each product is made with clean ingredients, low pH formulas, and a strict no-nasties policy, no artificial fragrances, essential oils, or unnecessary fillers.
