THE WHOO
The History of Whoo is a prestigious Korean skincare brand that brings the elegance of ancient royal beauty rituals into modern skincare. Developed by LG Household & Health Care, the brand is inspired by the secrets of Korean empresses and integrates hanbang (traditional Korean herbal medicine) with cutting-edge skincare science.
At the heart of each product lies Gongjinhyang, a signature herbal complex that helps restore skin’s natural balance, vitality, and glow. Known for their rich textures, precious ingredients like wild ginseng, deer antler velvet, and pearl extracts, Whoo’s formulations offer an indulgent experience with visible anti-ageing results.