JUNGSAEMMOOL
Jung Saem Mool is a visionary Korean makeup brand founded by legendary makeup artist Jung Saem Mool, celebrated for shaping K-beauty artistry for over 30 years. Guided by the philosophy of “beauty starts from you,” the brand empowers individuals to embrace their natural features with confidence rather than covering them up.
Renowned worldwide for its iconic cushions—like the Essential Skin Nuder Cushion and Masterclass Radiant Cushion—JSM delivers luminous, skin-like finishes that balance flawless coverage with a natural glow. Beyond cushions, the brand offers innovative base products, concealers, primers, and eyeshadow palettes, all developed with professional artistry in mind.
Each product embodies Jung Saem Mool’s expertise in enhancing complexion, creating harmonious textures, and delivering effortless radiance. Loved by makeup artists and everyday beauty lovers alike, JSM has become a go-to for those seeking high-performance products that feel intuitive, breathable, and timelessly chic.
