Some K-beauty brands go viral for their potent ingredients. Some go viral for a single celebrity endorsement.
And then there is MUZIGAE MANSION, the contemporary brand that became a global phenomenon for a completely different reason: they turned makeup into art.
If you’ve ever scrolled through Instagram and stopped dead at a lip tint that looked like a crumpled paint tube or a melting, cracked icicle, you’ve seen their work. This is the brand that decided makeup shouldn't just be used—it should be experienced.
Let's dive into the world of MUZIGAE MANSION (meaning "Rainbow Residence") and explore the "vegan objet cosmetics" that are kicking the boredom out of everyone's makeup bag.
An "Objet" Born in Seoul
Launched in Seoul in 2022, MUZIGAE MANSION was founded with a clear mission: to create "vegan objet cosmetics." The philosophy is simple: makeup products should be more than functional; they should be "objets d'art" (art objects) that inspire you from the moment you see them to the moment you use them.
The "Art Object" That Changed Everything
What truly sets MUZIGAE MANSION apart is its revolutionary packaging. They are the pioneers of "objet cosmetics," where the product's container is a piece of sculptural art. This isn't just pretty packaging; it's a core part of the product's identity. They appeal to consumers who value aesthetics and self-expression just as much as product performance.
The Iconic Products Everyone Talks About
These are the viral best-sellers that built the brand's reputation.
Objet Liquid: Their cult-favorite "crumpled paint tube." This is a unique "blurring gel" lip tint with a velvety, non-drying matte finish that smooths lip lines for a soft, diffused look.
Why fans love it: The packaging is a certified work of art. The matte formula is praised for being incredibly lightweight, comfortable, and non-drying compared to traditional liquid lipsticks.
Icy Glow: A high-shine, "water-gloss" tint in a stunning "cracked icicle" tube. It gives lips a plump, "glass-like" finish without being sticky and leaves a long-lasting, even stain.
Why fans love it: The juicy, high-gloss finish feels moisturising (not goopy), and the aesthetic of the packaging is a dream for photos and your vanity.
Sleek Matt Cushion Designed to look like an "overstuffed cushion" tied with string, this SPF 50+ foundation provides a breathable, "skin-like" matte finish that controls sebum without looking cakey.
Why fans love it: Again, the unique packaging is a huge draw. Users praise its lightweight, thin texture that blurs pores and imperfections for a flawless, semi-matte look.
Inside the Formula Philosophy
While the packaging gets the attention, the formulas are designed for performance. The brand focuses on 100% vegan-certified and hydrating botanical complexes.
- Proprietary Complexes: Instead of one hero ingredient, they use patented blends with ingredients like Backhousia Citriodora, Thyme, and Rosehip Oil to provide moisture and a fresh feel.
- Texture Innovation: Their R&D is focused on creating unique textures, like the "blurring gel" of the Objet Liquid, that are skin-friendly and comfortable.
- Targeted Hydration: Ingredients like Hyaluronic Acid (in their Objet Water tint) and Rosa Damascena Extract (in the cushion) are used to ensure the formulas are hydrating and never drying.
Who MUZIGAE MANSION Is Perfect For
If any of these sound like you, you’ll love this brand.
- You believe your makeup should be as beautiful as your vanity.
- You're "aesthetic-driven" and love a "vibey" product you can be proud to carry.
- You demand high-performance vegan and cruelty-free formulas.
- You hate traditional dry, heavy, or cracking matte lipsticks.
- You want to blur the look of lip lines or pores for a soft-focus finish.
- You love a juicy, non-sticky gloss that leaves a lasting stain.
Awards, Ethics & Credibility
This isn't just hype. The brand has the credentials to back it up.
- UK Vegan Society Certified: This is a cornerstone of the brand. Their core products are officially certified by one of the world's oldest and most respected vegan organisations.
- Cruelty-Free: Officially certified cruelty-free.
- Olive Young Award Winner: The Objet Liquid (shade #003 Stranger) won 3rd Place in the highly competitive 2023 Olive Young Awards for the Lip Make-up category.
MUZIGAE MANSION is more than just a makeup brand; it's a lifestyle. They proved that 100% vegan formulas and high-performance textures can coexist with high-art design.
Owning one of their products feels like holding a small, accessible piece of art that also happens to be a fantastic lip tint. If you want makeup that inspires you, performs beautifully, and looks incredible on your vanity, this is one to add to your collection.
Explore the full MUZIGAE MANSION Collection and find the "objet" that speaks to you.
